Happiness Airlines is a South Neo-Korbloxian low-cost passenger airline (Neo-Korbloxian: 행복 항공, haengbok hanggong) with its head office is located at Ro-Gimpo International Airport, and as such is the most common airline there due to it being the said airline's operating base. Established in 1991 and commencing operations in 1992 with its first and current livery, the airline is largest in South Neo-Korbloxia with its 433-plane fleet thanks to its single airline strategy that they have used for countless years. Sadly, the airline has experienced many accidents, leading to the ironic nickname "Miseriness Airlines". The airline is also responsible for most of the larger orders of the 737 Classic in the mid-late 1990s. Unlike it's other adversarial airlines, they operate much older planes.
History
1991-2000 - Foundation
A rare photo of a 737-300 in 1999.
Happy Air (now known as Happiness Airlines) was established on 2 March 1991 by Yoon Seon-Yul, a former airline captain at Korbloxian Air alongside a few other businessmates. The company eventually renamed itself to Happiness airlines and performed its first inaugural flight as a full service airline with a Roeing 737-300 from Ro-Gimpo to Nagablocksi on 15 April, 1992. In its early years, the airline was enjoying a rather plentiful incoming of customers until the 2000s.
2000-2007 - Frustrating struggles and salvation
The airline during the early 2000s experienced a slight dip in popularity despite the large fleet. At the time, the airline utilized the entire 737 Classic family, the 737-600 and the 757-200 and -300. Happiness Airlines launched their own website in 2004, www.happiairs.co.kr.
The airline struck the worst around 2006, as they began piling heavy amounts of debt and more debt as less passengers got interested. Investors suggested turning it into a LCC, which could both financially benefit both investors and the airline, and the transformation was done on 2007. Happiness Airlines was not the first despite being much older than others, with Ro-JejuAir being the first LCC. This move was inspired by the likes of AirAsia and Cedu Pacific, with planes being reseated with higher seat numbers to facilitate extra passengers while reducing the fares at the same time while switching to Point-to-Point routes, a practice they do to this day.
2007-2015 - Another Heyday & Expansion
With its LCC model, a new way to boost its income was to add more routes, so they opened a new headquarters near Don Mueang International Airport in Thailand to solidify operations in Southeast Baoji. This was to save themselves from bankruptcy, other than improving income. Many countries were selected for new routes, especially Bloxdonesia, New Luobu, Vietblox, Laos and Thailand. Inevitably, this caused the airline to grow and improve financially, and they added some 737NGs into the fleet. The addition of routes continued until 2012, and by then they had ran out of routes to add. On 2013, the airline introduced it's own app that allowed passengers to book flights in advance and the ability to book inflight meals digitally, released both on Roggle Play Store & the Rodows store. The airline had its financial peak around 2015 despite its old airliners.
Robus R330-243 operated by Happiness Airlines
2016-2020 - Entry into the widebody realm and addition of digital services.
Happiness airlines purchased multiple Robus R330CEOS gradually from 2016 until 2019. Around 2017, Happiness airlines introduced airline Kiosks and digital check-in services. The airline introduced their own frequent flying program, Happier., in July 2018. Around January 2019, the airline hopes and plans to become more accessible to disabled people through the end of the year.
2020-2022 - Financial Nightmare from COVID-19
On 20 January 2020, COVID-19 arrived in South Neo-Korbloxia. While not a big deal for select companies and even improving certain companies like social media platforms. Transportation companies, especially airlines like this one were struck heavily. A disproportionately large amount of international flights were cancelled, and countless 737s were grounded at Ro-Gimpo, with lots of money lost. Happiness Airlines was effectively at it's bare minimum generating revenue from domestic flights with ultra-strict hygiene with the crisis only worsening due to quarantine. The airline almost became bankrupt but was holding to government funds. Around mid-late 2021, they slowly started opening international flights to neighboring countries across Baoji. By early 2022, they paid back and let go of the government loans as they were fully operational by August 2022. The hygiene restrictions were mostly loosened up by late 2022.
2023-Present - A new hope for Happiness Airlines?
By 2023, the hygiene restrictions were back to normal as the COVID-19 Pandemic had been largely passed off by then. The fleet however, was mostly deactivated. Because of this, Happiness airlines had regretted their decision to keep their old 737-300s in the past but moved on anyway. By 2024, 1/2 of the fleet was already re-activated, and full reactivation was finished by Q2 2025. Today, Happiness Airlines have fully resumed normal operations and have been recovering financially.
Bricktoria as a tertiary operating base.
Around 2025, Happiness Airlines announced that Labublox's Bricktoria Airport will be selected as the tertiary operating base after several surveys in Baoji. No headquarters exist, but 1/5 of Southeastern Baoji operations will be handled in Bricktoria.
Destinations
See: Happiness Airlines/Destinations
Happiness Airlines has about X destinations, most of them being in Baoji or northern/western Aquaria.
Happiness airlines codeshares with the following airlines:
- AIR LABUBLOX
- AirAsia Berhad
- Bloxasiana Airlines
- Check It Airlines
- LionAir
- Neo-Japan Airlines
- Ro-JejuAir
- Thai AirAsia
Interline Agreements
- LionAir
- Ro-JejuAir
- Thai AirAsia
Fleet
All aircraft currently in the airline.
| Aircraft | In service | Orders | Passengers | Notes |
|---|---|---|---|---|
| RTR 42-500 | 28 | 42 | ||
| RTR 72-500 | 30 | 72 | ||
| Robus R330-200 | 24 | 377 | ||
| Robus R330-300HGW | 17 | 440 | ||
| Roeing 737-300 | 62 | 132 | ||
| Roeing 737-300SP | 42 | 132 | Same as 737-300, but with winglets | |
| Roeing 737-400 | 34 | 170 | ||
| Roeing 737-400SP | 12 | 170 | Same as 737-400, but with winglets | |
| Roeing 737-500 | 21 | 130 | ||
| Roeing 737-600 | 16 | 130 | ||
| Roeing 737-700 | 29 | 145 | ||
| Roeing 737-700ER | 16 | 145 | ||
| Roeing 737-800 | 17 | 188 | ||
| Roeing 737-900ER | 30 | 215 | ||
| Roeing 757-200 | 30 | |||
| Roeing 757-300 | 25 | |||
| Totale | 433 |