Template:AdultContentVisit here.
Freshly Shopping UK, trading as Freshly, is a Ro-British supermarket chain that operates across the Bloxia Kingdom. The company was founded as "Asda PLC" on July 21, 2021 and opened its first store, Asda PLC Puntel Bridge, on August 1, 2021. It quickly gained popularity, and has since released a further three stores since its opening (Puntel Bridge V1 & V2 and Thorngate Park V3)
However, due to worry around DMCAs from Asda in Earth, "Asda PLC" had to change its name and was rebranded as Asdablox.
In late 2021, Asdablox rebranded itself, presumably due to new Roblox corporation laws passed by Roblox that states that new companies should not have the word Blox or a variant thereof in their company name. It then adopted its current name, Freshly. The company also announced a new flagship store named Freshly Thorngate Park, which led to the release of Freshly Go.
Freshly is headquartered in Peckham, Bloxland and is currently the second-largest supermarket chain in the Bloxia Kingdom in terms of visitors, behind Bloxco. All systems located at Freshly’s stores are supplied by JSM, which is a subsidiary of Whitehill. They are also an integration partner at Whitehill Roblox. Freshly also has a subisidiary of its own named Wingin' It.
Store formats
Superstore
Freshly Thorngate Park, it's flagship store. It is in the superstore type of formats.
Freshly is a type of large supermarket that offers a wide range of products, including groceries and non-food items. These stores are slightly larger than Freshly supermarkets but are still quite spacious and well-stocked. One of the notable features of these stores is the presence of petrol stations where customers can refuel their vehicles. In addition, most Freshly stores have dining facilities, such as Freshly Go, where customers can grab a quick drink with family and friends.
Another interesting aspect of the store is the bakery section, which offers a variety of freshly baked goods such as bread, cakes, pastries, and more. In the past, McDonald's used to have franchise locations within some of these superstores, but they have now been replaced by Freshly Go outlets.
Previous versions, such as Puntel Bridge, had notable establishments such as McDonald's, Cost Coff, Daniel's Clothing, and the Pear Store. These were housed on the second floor. The Cost Coff establishment has since been moved to the Events Centre
The Freshly Haus section in these stores is dedicated to household items such as kitchen appliances and home decor, which was custom made for Freshly Shopping for the release of V3.
Brands and services
Freshly Haus
Freshly Haus (stylized as haus) is Freshly's furnishing brand. It can be found in most Freshly superstores across the Bloxia Kingdom. Haus can offer mostly furnishings and kitchen items such as plates and pots.
Freshly Go
Freshly Go was a restaurant and café chain under Freshly Supermarkets, being situated in the majority of their superstores, usually following the checkout counters. The new design provided an easy dining experience for customers, with a range of hot and cold drinks being served with a large menu of food. Freshly Go outlets had replaced the majority of the McDonald's franchises in Freshly superstores.
Later in 2024, Freshly Supermarkets announced that it was closing all Freshly Go outlets, effectively phasing out the brand. The shutdown came as a surprise to many of the café's loyal customers who had grown fond of what the café had to offer. In a press statement, Freshly Supermarkets' executives reasserted their interest in innovation in the food services industry, saying that they are set to roll out a new fresh food chain. Though they would not reveal this new venture's real name, company officials urged customers to "keep your eyes peeled" for announcements. They also suggested that they would be making additional announcements regarding the new chain in the near future.
It has now been confirmed that the Freshly Go shutdown will make way for the opening of a mini restaurant of Wingin' It, expected to open in 2025.
Wingin' It finally opened in march of 2026, in the V4.
Freshly Bank
Freshly Bank is a financial institution wholly owned by Freshly. It offers financial services and provides debit and credit cards. ATM's for Freshly Bank are found at most stores.
Freshly attacks
Template:AdultContent
Released photos by Freshly officials of the doxxing by the individuals
On January 10, 2024, a significant incident unfolded at Freshly Superstores and its subsidiary, Wingin' It, when they were targeted by a group of individuals during an attack at one of their retail locations in Thorngate Park, as well as at several Wingin' It fast food outlets across the Bloxia Kingdom. The Bloxia Kingdom Police have categorized this event as a deliberate and coordinated attack aimed at not only Freshly Superstores but also various other businesses operating within the Bloxia Kingdom.
According to a document statement from Freshly Superstores, the assailants executed what the company described as "DDOS attack(s)," aiming to disrupt their operations and, disturbingly, to acquire Robux for their personal financial gain. This activity represents a clear violation of the Bloxia Kingdom's Misuse of Computers Act of 1990. In response to the mounting chaos, police intervention was sought to investigate the situation further.
A photo of a person disconnecting from the DDOS attacks at Freshly Thorngate Park.
Police officials provided updates on the identity of the attackers, revealing a list of individuals believed to be involved in this coordinated strike. The accused have been identified as mar1xaz, yzzinooo, heyticz, Pudi_Finesser, and another unidentified individual referenced as MGS20091. Investigations revealed that these individuals belonged to a technology group known as Clevr, which had a notorious reputation for scamming users out of substantial amounts of money—more than $2,000 RBP—by marketing fraudulent products. Following the Freshly incident, law enforcement swiftly moved to dismantle this group, effectively shutting down their operations.
The situation escalated further as law enforcement uncovered that some of the attackers were allegedly threatening to dox individuals involved and were leaking sensitive personal information online. These threats have raised serious concerns regarding the safety of individuals within the Bloxia Kingdom, as many of the perpetrators remain at large.
In a formal statement released by Freshly Supermarkets, the company emphasized their commitment to addressing this issue by "actively contacting large partners, alliances, groups, and technology companies". They are advocating for the immediate blacklisting of the identified individuals across the Roblox platform. Freshly is also collaborating with local police by sharing video footage and photographic evidence obtained from CCTV cameras to support the investigation. They reiterated that such DDOS attacks are in clear violation of the Misuse of Computers Act 1990 and have declared their strong belief in fostering a healthy competitive environment and a positive community for all Robloxians.
Moreover, Freshly highlighted that the implicated individuals have been engaging in various forms of inappropriate behavior online, including instances of homophobia, racism, threats, and transphobia, in addition to the mentioned doxxing incidents on a particular social media platform known as Ro-Discord. As the investigation continues, the individuals remain largely unaccounted for.