The world is just one channel away...
-Novosat slogan, 1992-1998.
Novocom Labubloxian Satellite Operations Ltd., doing business as Novosat is the state-owned pay satellite television, streaming television and IPTV (internet protocol television) provider of the Republic of Labublox. It is a subsidiary of Novocom, the state-owned national broadcaster of the country. The satellite operator of the company is the SAT-LBX Corporation, which is jointly owned by the Department of Science and Technology (Desctech) and the Department of Communications and Multimedia (DCM), which also owns Novocom. It operates from the Bloxarte Tower in Bricktoria.
Novosat launched a high-definition platform known as Future (stylized as future) in 1999, marking a revolutionary age of Labubloxian television. Novosat also launched an IPTV service known as Novosat Broadband in 2010, which still operates to this day under the name NovoOptis. There are also two more high-definition platforms operated by the company, those being Super Novosat (FHD; now operates under the name NS One) and Ultra Novosat (UHD; now operates under the name NS Two). Additionally, the satellite service also operates in five different countries, those being Bloxapore, Zargistan, the Telamon Islands, Bloxdonesia and New Luobu. It also formerly operated in the Ro-Philippines from 2004 to 2012, under the name NovoSky. It was operated jointly by both Novosat and local operator Sky Cable Corporation.
History (1991-1997)
The groundwork for the creation of Novosat was laid by Novocom chairman Jesse Ng Peng Lee and fellow employees in early 1991. They envisioned a Labubloxian satellite service that would be operated from the SATLBX-21 satellite, carrying about 25 channels. In June 1991, Jesse signed an agreement with Bosco Rao, the director of the SAT-LBX Corporation, for SAT-LBX's satellites to be used as part of the service. Bosco agreed to and even endorsed this idea, as this would cement the path for a more technologically-advanced Labublox.
Previously, Labubloxian viewers watched several channels from the now-defunct DIAMOND TV service in the Sunshine Islands for only 2 Lablux (equivalent to 3.12 Lablux as of 2026) or watch cable and terrestrial broadcasting systems (the latter was found primarily in rural areas, since Labublox had some of them at the time). Cable television was primarily dominated by companies like OpticSpark and even Novocom, and was primarily found in apartments and urban/suburban areas. Cable television would eventually fade into obscurity as Novosat took over many households, leading to the withdrawal of cable companies from competing in the media market.
The license to operate the satellite service, then unnamed, was granted by the President of Labublox, Abindabad Mehreen, in March 1992. It was officially planned to broadcast 30 television channels and 11 radio channels on its service. Novosat would officially launch on 20 December 1992, exactly one month after its establishment. The launch was inaugurated by the new President of Labublox, Janani Hemamalini, alongside Vice President Ramsay Gibrong.
Channels in the service include state-owned channels like NovoOne and NovoDua, international channels like the BBC World Service Television, TV5Monde and RNN International, and radio channels such as OperaWave (a radio station dedicated to opera), Radio1 (the primary state-owned radio station) and New Dawn (a Luobese-language radio station). The monthly fee for the new service also included the mandatory Yuran Siar (Broadcast Fee), which would be paid alongside the monthly fee. This practice remained until 2014, when the fee system was abolished.
In 1993, a localized version of Nickelodeon (and the first of its kind in Southeast Baoji), known as Nick Labublox was launched by Novocom for Novosat, alongside more channels. Nick Labublox eventually ceased transmission on 31 December 2025 and would be replaced by the Southeast Baoji feed of Nickelodeon. That same year, Novocom signed agreements with local banks 3Bank and the Bank of Borneo to allow Novosat's subscribers to settle their monthly fees through their services, as well as through settlement facilities provided by the banks through several credit card companies.
By 1994, Novosat-branded channels like Novosat Cineplex and Novosat Sports were introduced for broadcasting fields that remained untouched by Novocom's existing channels, further expanding the channel lineup. That same year, marketing for Novosat became more prevalent. Commercials for the service began airing on Novocom channels, and promotional material, like posters and brochures, popped up everywhere in Labublox. By the fourth quarter of the year, more than 32% of Labubloxian citizens subscribed to the service. During mid-1994 to mid-1995, Novosat also opened up six showrooms across the country; three in the main Labublox Island, one in Bloxraman Island, and two more in Small Rosukan Island and Daatun Island.
A direct system installation scheme was introduced in May 1994. Officials from Novosat would appear in Labubloxian homes to directly install the Novosat set-top box for those subscribed to Novosat. The scheme was a huge success, and it still exists to this day under the name You Pay, We Install. In 2004, the scheme became the default option for installation. Novocom targeted most hotels in Labublox for its pay-television operations by the end of 1996. It eventually achieved this goal in 2006.
By the fourth quarter of 1995, the DCM reported that more than 43% of citizens had subscribed to Novosat, reflecting a significant 11% increase in subscribers compared to the last year. This year also marked a major expansion of the service, housing around 50 channels and 13 radio stations. Novocom also signed agreements with the now-defunct Brainrot Bank of Labublox (BBL) and the Bloxramani Ticaret Bankası (BTB) to provide settlement services for subscribers.
In 1996, Novosat partnered up with web company Nexus Roscotia to develop a web-based corporate database for the former. The database's website URL would be known as (REDACTED DUE TO P&C CONCERNS). Novocom opened up transactions with Ro-AmBank Labublox and SBBC Labublox in 1997, and that year had shown a 9.6% increase in viewership when compared to 1995's report, and a 5% increase when compared to 1996's report.
History (1998-2001)
In 1998, Novosat began experimenting with high-definition channels on 'test channel' slots as part of a test that would lead to the launch of the service known as Future. Novosat also formally began operations in the Telamon Islands under the name Napuasat (Novosat in Telamonian) on 5 February 1998. It was granted an indefinite broadcasting license from the Telamonian government. The service proved to be a huge success in the Telamon Islands as it did in Labublox, and Novosat made millions out of this.
Novosat eventually launched the high-definition Future platform on 30 April 1999, and made it available to all Novosat subscribers. Most, if not all of the channels on this new platform are in high-definition, with the exception of radio channels. Even though the original parent companies of international channels didn't provide high-definition services for its channels, Novosat used advanced definition-upscaling technologies to provide a higher definition for the channels. However, it was reported that the image quality of the non-state-owned channels were slightly lower than the state-owned ones, because these channels didn't originally have high definition.
'Future' customers were required to replace their old set-top boxes with new ones capable of providing the service. The default option to install the set-top boxes was the You Pay, We Install programme. By the fourth quarter of 1999, more than 37% of Novosat subscribers have subscribed to the new service. Reports from that period also note a 16.9% increase from 1997 and a 10.9% increase from 1998. This would mean that by the end of the millennium, more than a whopping 69.5% of citizens have subscribed to Novosat as a whole. The service managed to incorporate all 75 channels and turn them into high-definition channels.
Following an agreement in February 2000, OpticSpark and Labuvision, two of the largest and most popular Labubloxian cable operators in the 1980s, were acquired by Novosat and folded into its satellite service. This basically meant that those operators would cease to exist by the end of February, and all subscribers of those two operators had to switch to Novosat to continue watching television that isn't terrestrial. This move caused a 6.7% increase in Novosat subscribers. Most of them were former subscribers of OpticSpark and Labuvision.
In October 2000, Novosat began operations in Bloxapore under the name Novosat Bloxapore. It struggled against regional competitor StarPoint, which was a cable service, however it still managed to remain unscathed for almost 26 years. Novosat began operations in New Luobu the following year in May 2001, under the name Novovision. A PVR service was launched for the 'Future' platform on 16 July 2000, with the service rolling out to the main platform a week later, on 24 July 2000.
It was reported in 2001 that the annual profits generated by Novosat were at a staggering ⏣794.5 million. This meant that Novosat was the second-richest company subsidiary in Labublox at the time, after Peng and Co. Heavy Industries, a corporate subsidiary of the Batu Bloxnikar-based Peng An Corporation.
The Destruction of SATLBX-21 (2002)
The North Neo-Korbloxian government still resented their defeat to Labublox in the Great North Neo-Korbloxian-Labubloxian War of 1982, or as the Labubloxians called it, the Cold War Crisis. The North Neo-Korbloxian president, Kim Blox Il, devised a plan to cause chaos in the country again. Government officials would hijack select channels from Novosat and replace the signals with a music video of "No Homeland Without You", a North Neo-Korbloxian nationalist song praising Kim Blox Il. Then, while the music video was still playing, they would launch the anti-satellite ballistic missile "Sahoejui Abeoji IX" into space. The ballistic missile would target the satellite SATLBX-21, which at the time was the main satellite that was used by Novosat for its operations.
So, on 21 March, 2002, at around 4:31 p.m. (GMT +8), government officials Lee Kim-Eung, Sa Kim-yae and Rau Sim-Kook hijacked the signals of DIAMOND World, NovoOne, NovoDua, Novo Kids, Ro-Disney Channel, BBC World and AXN and replaced them with a music video of "No Homeland Without You". Then, at approximately 4:33 p.m., See Han-Geul and Jung Tai-Pyoo, senior military officials of North Neo-Korbloxia, launched "Sahoejui Abeoji IX" into space. And as expected, it hit the main body of SATLBX-21, causing it to lose control and fall back down into Roblox. It crash landed into a residential neighborhood in the town of Tembok Tinggi, Bloxassar, Bloxdonesia. The crash caused a massive explosion and caused three fires in the town, hospitalizing 30 people and killing two. Many homes caught on fire and many people were left homeless. Volunteers from humanitarian organizations including the International Committee of the Red Roblox, primarily those from Labublox, rushed to Bloxdonesia to rescue the residents of Tembok Tinggi and relocate them to Putra Po, a nearby neighborhood.
Meanwhile in Labublox, Novosat would have no signal for a few days. In simplified terms, the crash caused a nationwide blackout of Novosat services. When the public were notified of the issue, they were furious. The crash had caused a horrific civilian disaster in another country. Meanwhile, the government was also alerted of this issue, hence they decided to work closely with the Roblox Criminal Organization (RoCriorg) to identify the suspects and put them in prison. They managed to find all five suspects and arrest them using a weird method, hypnotic manipulation.
The SAT-LBX Corporation reassured Novosat that they had multiple backup satellites ready to be launched into space. Hence, on 24 March, 2002, at around 7:32 p.m. (GMT +8), Joji Siwanan, the director of the SAT-LBX Corporation, launched satellite "SAT-LBX 35", an advanced satellite programmed with existing services, into space to replace SAT-LBX 21. Normal services resumed at 7:35 p.m. to the raw glee of subscribers.
History (2002-20??)
About four months after the Bloxdonesian civilian tragedy linked to an attack on Novosat's main satellite, Novosat entered a joint venture with the Bloxka Balitong-based company OIP Corporation to begin operations in the region of Bloxdonesia effective August 2002, under the name Novosatelit. The Bloxdonesian service was much more limited than other regional services, with it having only 98 television channels as of 2026, compared to the main service's over 500 TV channels and the Bloxaporean service's 328 channels, both from the same year.
The Bloxdonesian government, led by Wahid Alhamyamsyar, saw the new business as profitable, and ordered Novocom to move their regional headquarters from the city of Pangkalpahat, Bloxka Balitong, to Bloxkarta, the nation's capital. Novosat refused to move their headquarters to Bloxkarta, as it would breach their contract with OIP. After several attempts to convince the government, the government gave in to Novosat's refusal and allowed the company to settle in Bloxka Balitong, as long as the service could be reached nationwide through Parappa-98, the satellite used for Novosat's Bloxdonesian operations.