New Frontiersman is a series of videos and exclusive content produced by Warner Bros., based on the fictional organization of the same name. The YouTube videos were released in January–March 2009 as part of the viral marketing for the live-action film adaptation of Watchmen.
Additionally, a promotional website was released to promote the web series alongside related social media accounts. The website archived a series of in-universe content exclusives through its website, including correspondences, military documents, newspaper and magazine articles, photographs, video reports, and other such documentation bringing the wider world of Watchmen to life for as broad an audience as possible.