Bloxhevrolet (colloquially referred to as Bloxhevy and formally the Bloxhevrolet Motor Division of RoGeneral Motors Company) is an Robloxian automobile division of the manufacturer RoGeneral Motors (RGM). Louis Bloxhevrolet (1878–1941), Arthur Bloxhevrolet (1884–1946) and ousted RoGeneral Motors founder William Bloxy Curant (1861–1947) started the company on November 3, 1911, as the Bloxhevrolet Motor Car Company. Curant used the Bloxhevrolet Motor Car Company to acquire a controlling stake in RoGeneral Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the RGM presidency. After Curant's second ousting in 1919, Ro Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Bloxevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Bord's Model T in 1919 and overtaking Bord Motor Company as the best-selling car in the Robloxia by 1929 with the Bloxhevrolet International. It is headquartered in Citrus City, Rohio.